Find Your Bleed

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Do you suffer from Disappearing Money Syndrome?

Disappearing Money Syndrome is the phenomenon where the money you should have left to save — disappears. It leaves you wondering where your cash went or how the credit card bills creep up a little more each month.

Disappearing Money Syndrome is a tricky problem because there isn't just one major purchase that causes the 'bleed'.

The bleed is the result of a thousand tiny little leaks. This is the exact reason why budgets don’t work to control spending.

But, wait! Before you get your torches and pitchforks ready, let me explain.

Budgets are a cash flow planning tool that serve us best when planning a project or vacation. A budget is a guideline for money. We all know the real trouble comes from STICKING TO IT.

When it comes to controlling cash flow, the real problem is our behaviors and habits.

Budgets fail because they are ONLY a plan for the money, not the human executing the plan.

It's time to compare a budget approach to a behavior approach. The problem: Jane spends $1200 a month on groceries. This is $400 more than her budget allows.If Jane were to use a Budget Approach, the solution seems simple enough.

"Spend less money at the store, Jane!"

This leaves her wondering where she is going wrong. It becomes embarrassing and a bone of contention with her husband. She knows it should be easy, and she can stick to the budget for a few weeks, but then the bleed creeps back.

If Jane were to use a Behavior Approach, she would change the habit that causes the bleed. Let’s examine her habits.

First, let’s see how often she is shopping. Jane has an average of three grocery store transactions per week. One looks like the main shopping trip for the week, but she also makes two smaller trips for things that she forgot.

During Jane’s main shopping trip, she went to the store for the week and stuck to her budget of $200. But Jane forgot taco shells and sent her spouse to the store.

He spent an extra $46. (Those were some expensive taco shells, John!) Then, Jane realized she was out of shampoo. She went to the store and left with $29 of goods.

But what if Jane changes the behaviors that cause the problem?

Habit Change No. 1:

Jane decides to only shop once per week. If she forgets something, she will make do with what she’s got.

Habit Change No. 2:

Jane is not perfect. She recognizes that she is a busy mom. She takes care of all the household inventory along with everything else for her family. Jane realizes there are too many balls in the air.

Jane systemizes her common household necessities and toiletries with a subscription service. Jane gets her stuff delivered once a month and lightens her mental load.


It’s a four section course that you can complete in as little as two hours. It teaches you how to look at your transactions and where you can start saving money now.

Originally, I valued this course at $997 because it’s the same work I’ve done one-on-one with clients in my office. But I can’t reach as many people as I need to if I don’t change my approach to teaching.

That’s why I’m offering a do-it-yourself approach you can start today, for only $27. (That’s less than a tank of gas or an impulse buy at your favorite big box store.)

Budgets make bad habits worse.

The focus on 'saving money' actually causes the habits that cost more. The retailers know this.

They have you so distracted with the idea of “saving” that the spending goes unnoticed.

This means that you focus on buying cheaper stuff, which generally leads to more shopping. More shopping leads to more spending of time and money in stores.

Bleeding money is a common problem, but it’s not your fault.

The bleed isn’t the result of you being irresponsible, bad at money, or frivolous. Most of the time, a bleed is the result of being busy. When life is busy, it is easy to forget something or to find the time to plan. This is why we end up at the store for one little thing, but end up spending $36.

The trap of busy, broke, and exhausted.

Retailers have spent decades, and billions of dollars, to train you to believe these four lies.

  1. You can save money or earn cash while shopping.
  2. Being Frugal saves money.
  3. Buying convenience items saves time.
  4. You have to sacrifice to get ahead.

Let’s take a moment and bust those myths.


You cannot save money at stores. Earning cash back, or other discounts, complicates the transaction to distract from the spending.

Retailers spend billions of dollars each year researching what makes you buy MORE AND MORE stuff. What they found is the idea of saving money helps you to spend more. They use language like “save” and “earn” to trick your brain.

Hence, the “You saved $117” at the bottom of your receipts. You feel like you’ve won even though they got your money!

They use discount sales and scarcity to encourage shopping as often as possible.


Let me tell you something, frugality is for suckers.

We are told being frugal is a virtue. In reality, being frugal wastes a ton of time and effort. Meanwhile, you're exposed to advertising that manipulates your desires.

Here’s an example:

I had a client who was going grocery shopping three times per week in the name of “saving money”. She was going to the discount grocery store for the kid’s school snacks. Then she'd stop at the local meat market (because they have good sales). And, finally, she'd head over to the local supermarket for produce and toiletries.

When I compared her total grocery bill to that of clients who weren’t OBSESSED WITH GETTING THE BEST PRICE… she was spending way more! $75 per week more than other clients with the same size family. Plus, she was wasting her precious time, and adding extra stress to her week.

The idea of always getting the best price encourages more and more shopping. We expose ourselves to more items and advertising. We increase the desires we have and feel less satisfied with the purchase.


I’m going to let you in on a secret. Time and energy management are critical to financial success. A client and I discovered this while reviewing her transactions.

The client was spending $12 per day on lunch at a deli near her office. The lunch wasn’t delicious or healthy. Why? Because she didn’t have time to bring lunch. I call BS.

I convinced her to time it. It took longer to leave work and wait in line and pay than it did to pack lunch by 25 minutes per day. Buying lunch was costing $60 and 2 hours extra. Plus, it was leaving her tired for the rest of the day (carb overload), while her waist was ever expanding. Then, there was the stress to get back before lunch was over.

The vacation she wanted was about the same cost as the deli sandwiches. Guess which one she chose?


No effin’ way. I have learned the opposite. Feeling deprived causes rebellion spending. I see it time and time again.

When you bleed money in little dribs and drabs all over the place, it messes with your perception of the problem. Many people are terrified I am going to tell them to sacrifice their yoga classes or date nights to the “good with money” Gods.

Here’s the truth. When we get rid of all the tiny bleeds and streamline the household spending, we have room for what is important to us.

I was selling investments and was encountering the same problems over and over again. A client tells me they want to invest, but have a massive credit card problem sucking up their money.

Another client wants to save for their kids college, but is still paying on their student loans.

And yet another client wants to have money in retirement, but can't seem to save any money.

On paper, my clients made enough money to be able to save, go on vacations, and make home upgrades. But in real life, they were out of money every single month. This problem persisted regardless of their profession, family situation, or income level.

These were all smart people, who are successful in all aspects of life, except money. They knew they wanted to be making progress in their financial lives. They are people who work hard, take good care of their families, and are generally responsible adult humans.

I became curious and wanted to know more.

Why are smart and amazing people so freakin' broke?

I started working with my clients to stop the bleed in their cash flow.

After working with hundreds of people, I realized that everything we've been taught about frugality and saving money is total and complete bull$hit. Researching my clients spending habits lead me to some key realizations about what it takes to have control over the cash in your life.

Before I could stop the bleed, I had to know exactly where the money was going.Through our work together, I developed the process I call Find Your Bleed.

The habits I teach in Find Your Bleed save thousands for families just like yours every single year.

Find Your Bleed will teach you how to:

Using free software that’s already available to you, I’ll teach you how to set-up and categorize your expenses. These make it easier to track and check spending.

Money tracking apps make suggestions for how to categorize money. If we were using a budget, it makes sense from their standpoint, but we both know, budgets don’t work. That’s why I’ll show you how to categorize your money in a way that does work. It helps you to quickly and efficiently Find Your Bleed. It’s a simple process that will help you to view your money in a new light.

This is the MAGIC!!!!


We’ll look at where your money goes and why. Once you evaluate what’s really going on, you’re going to have what I call the ‘aha-moment’. I’ve guided hundreds of people to this moment. What I’m going to show you may seem simple, but sometimes you need someone else to point it out for you before you can see it for yourself.

In this section, I’m going to walk you step-by-step through easy wins you can make with your money right now. We’ll look at some of your current bills and monthly payments to see where you can eliminate waste in your spending and start saving money along the way.


Time and money go hand-in-hand. If we increase our efficiency in making purchases, in the long run, you’re going to save money. I’ll make simple suggestions you can start implementing today, so you can break the busy, broke, and exhausted cycle.


We’ll look at your spending and see what expenses are bringing you joy, and which ones aren’t. This lesson very often has the biggest impact on many of my students. This is when you realize that throw pillow for the couch or that impulse purchase from the ‘Home Decor’ sales end cap were just that, impulse purchases.

Is Find Your Bleed for me?

This is for you if you've been in any of the following situations...
  • You get a statement and initially think your identity has been stolen only to realize you did this to yourself.
  • You are out of money but feel like you didn't buy extravagant things.
  • You are in a cycle of Busy, Broke & Exhausted and are ready for a change.
  • You should be able to save money, but can't seem to do it.


Module 1: Introduction

Module 2: Tracking Your Money

  • What to look for when tracking your money.
  • How to shift from trying to save to seeing habits and spending patterns.
  • How to make the most of your tracking efforts.

Module 3: Eliminate Waste

  • Where to find the "waste" in your home and transactions.
  • What to eliminate to make the biggest impact to the bottom line.

Module 4: Evaluate Habits

  • Find out how much inefficiencies are costing you.
  • Implement shopping systems to save money.
  • Learn how marketers trick you into spending.

Module 5: Low-Joy Purchase

  • How to identify low-joy purchases in your transactions.
  • Find what triggers your low-joy spending.
  • How to replace your low-joy spending habits with options that don't suck.


How do I actually make sure I do this?

First, you will get the content in email format. We will lovingly fill your inbox with little bite-sized pieces of content so you don't have to log-in (although you can log-in online and binge-watch).
Second, we will give you assignments to post in our private Facebook group. You will get support and accountability there.

What if DIY programs are not my jam and I need one-on-one help?

You're in luck! Brie is accepting coaching clients. You can work with her on strategy, habits and money mindset. You can find out more and apply to speak with her on a free 15 min call.
Note: Only 5 new clients are accepted per month and not all applicants receive free calls.

How is the course delivered?

The course is accessible from your computer or mobile device. Plus, we have a pretty awesome email sequence to help make sure you get through all the content. The course materials are yours forever and there is no time limit to complete the course.


Your Instructor


Brie Sodano began her career as a financial advisor for Edward Jones, one of the largest and most respected investment firms in America, and recently founded her own financial planning firm, From Sheep to Shark.

“I like to work with ladies who want to be sharks,” Brie says, describing clients as women who aspire to succeed financially by overcoming barriers they encounter in the workplace, sometimes in personal or family relationships, and often when trying to balancing the demands of time and money.

A “shark,” Brie explains, is a woman who “wants money to work for her, knows it is possible, and is open to learning how!”

Brie helps clients learn to accurately assess beliefs about money that affect the way they behave, how to identify and implement solutions to the “disappearing money syndrome,” how to get actions to align with goals, and how to embrace habits that build wealth.

Her successful strategies for transforming From Sheep to Shark come from personal experience.

Get started now!